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Ethical conduct is vital to a corporation's sustainability and long term success in several ways, including enhancing organizational effectiveness (e.g., through heightened trust and cooperation) reducing the risk of damaging misconduct and strengthening the Company's reputation. In view of ensuring that a strong ethics framework is in place the Board has approved a set of ethical principles and rules of conduct in the most sensitive areas. Good ethics practices originate at the top and flow down through the organisation; in every circumstance Board members and management adhere to unimpeachable ethical standards.